Create High-Quality Content with Free AI Tools (ChatGPT or Bard): A Step-by-Step Guide

 



AI is a powerful tool that can help you create engaging, high-quality articles in a fraction of the time it would take to do manually. Additionally, tools such as ChatGPT or Bard provide unique ideas and perspectives, boosting creativity by suggesting topics that you may not have considered previously. They can be used to create a wide range of content types, including social media captions, email newsletters, product descriptions, blog outlines, and landing page copywriting. This article describes how to use freely available AI tools to produce excellent content.

Let's start with an example. Look at this example of short-form content that ChatGPT created based on the prompt: 

Write a Facebook post on an effective morning routine. 

It took the AI less than 10 seconds to write this.



As you can see from the sample above, AI is capable of producing coherent, informative, and engaging pieces. If you want to use AI tools, here are the steps on how to start generating high-quality articles that meet your content marketing goals:

  1. Add to your existing process. Identify where in your writing journey you need support and then integrate the assistance of ChatGPT/Bard. For example, you could use AI to help you come up with exciting topics, structure an outline, enhance phrasing, or create metadata.
  2. Classify your intended audience. AI is all about what you give it, so you need to feed the tool quality information. Start by identifying who you are targeting. Once you know your audience, you can tailor the article to their needs and interests.
  3. Describe your goals. What do you want to achieve through the content? Are you looking to inform, persuade, or drive specific actions? Please be clear. Once you know your goals, you can create a piece that is targeted and effective.
  4. Identify the type of work. It could be a blog post, product description, or FAQ. Once you know the type of content you want, you can provide ChatGPT with the necessary information.
  5. Define the tone and style. ChatGPT or Bard can create content in a variety of tones and styles. If you have a brand voice or style guidelines, be sure to share them with ChatGPT so that the content it makes suits your brand.
  6. Provide context. Provide as much context and information as possible to ensure improved relevance and accuracy. Try to be as specific as possible in your instructions unless you're seeking general ideas for brainstorming purposes, and provide examples when possible.

 Look at this example of how to use these steps to produce an AI piece:

  • Audience: College students
  • Goals: Inform students about the benefits of AI in learning and convince them to check out the XYZ app
  • Type of work: Blog post
  • Tone and style: Friendly and informative
  • Context: The XYZ app is a science learning app for college students.

With this information, you can prompt ChatGPT to generate an outline for a blog post about the benefits of AI in learning for college students.

Complete prompt: Create an outline for an informative blog post about the five benefits of AI in learning for fresh college students that convinces them to check out the XYZ app. Use a friendly and informative tone.

The Importance of Reviewing

While AI-generated work can be of high quality, it is always best to review and edit it before publishing. This is because can the content may sometimes contain errors or be unoriginal. Also, the training data for some AI tools such as ChatGPT is limited to 2021, which means it will miss current events. Therefore, editing your work ensures that it is up to date.

Consider these tips when reviewing:

  • Read the piece carefully and make sure it is accurate and free of errors.
  • Check for plagiarism by running the article through a plagiarism checker.
  • Make sure the work is relevant to your audience and meets your objectives.
  • Edit the content as needed to improve its clarity, style, and tone.

Common Mistakes When Using AI Tools

ChatGPT or Bard are effective tools for producing content, but it's important to use them correctly. Here are three of the most common things people get wrong when using AI:

  • Outsourcing your ideas. ChatGPT or Bard should be used as instruments for creating ideas, not as replacements for creative thinking. It's important to use them as starting points and build upon the generated work with your own thoughts and unique perspective.
  • Not being specific about your objectives. To get the most out of AI, providing specific prompts and clear directives is important. Vague or general prompts can lead to irrelevant or unhelpful outcomes.
  • Failure to offer AI with examples. You can “train” ChatGPT or Bard with examples to produce more specific content. By providing examples of the intended output, AI can better understand the required tone and style of the work.

Avoid these common mistakes and use ChatGPT or Bard to their full potential.

Bottom Line

Free AI Tools (ChatGPT or Bard) are essential as they can help you to create engaging and a high-quality piece that resonates with your audience and drives engagement. By leveraging the power of AI, you can create content that is more likely to be found by search engines and shared on social media. This can lead to significant improvements in SEO ranking and user engagement, which can ultimately lead to increased sales and revenue.





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